Importance of Creativity by Mitchel Tetteh, Lecturer (Design and illustration), SFD Ghana. The fashion industry strives on creativity. From the very moment the need to cover the nakedness of mankind creativity rose. Creativity moves the world. Creativity enables easy work in every sector and every aspect of life. In fact creativity is never limited to the arts. The doctor, administrator, teacher, the nurse, banker etc, have ways they express creativity in their respective professions. Some creative behaviours Daydream/fantasize. According to Kaufman and psychologist Rebecca L. McMillan, co-authors of a paper titled “Ode to Positive Constructive Daydreaming,” mind-wandering can aid in the process of “creative incubation.” The creative person is always looking for something to do. He is always looking for faults, imperfections etc. to correct, where with creative fashion designer and with designers in general, the clause ‘IF’ is in great use. If it’s here an...