Education in Africa: An Administrator's Perspective

Introduction Apparel and textile are among of the worlds largest industries.The global fashion apparel industry has surpassed the market size of US$1 trillion since 2013, now it represents nearly 2% of the world GDP, and almost 75% of world’s fashion market is concentrated in Europe, USA, China and Japan. Between 2007 and 2013 the market increased with an average annual growth of 5.1%. Currently, womenswear accounts for 50.0% of the global demand while the remaining market share is divided between menswear (34.5%), clothing accessories (3.9%), babies' garments (2.8%), gloves and mittens (2.3%), headgear (2.0%), other garments (4.1%) and parts of garments and clothing accessories (0.5%). Brazil, China, Italy, Japan and the United States represent the largest apparel markets while the strongest annual growth is forecast to occur in Tanzania (17.5%), Bangladesh (14.3%), Ethiopia (13.4%) and Cambodia (13.1%). What is Fashion Industry? As per britanica.com, Fashi...

I am in my fifth year of using Pay-Per-Click (PPC) marketing tools for student recruitment campaigns for the college i work with, and i must say it is one of the most efficient tools ever discovered over Internet which provides effective and cost efficient strategy to engage prospective students and draw them into your institution’s recruitment funnel. It all started when i was inclined towards using SEO for attracting more and more search listings for my institution. Having realised that with SEO it can take months before you notice any results, i was looking for options to get instant results and have a greater control over the campaigns which i want to manage with more flexibility, transparency and is targeted. My requirement brought me closer to Google AdWords. Google AdWords is a simple a pay-per-click service which allowed me to create and run ads for my institution. These group of words are clickable and are displayed in Google's search results as well as other websit...